As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn't even hand the task off to an in-house marketing person or team. If you have the budget for a marketing department, it’s best to utilize that resource for content marketing or one-off marketing studies. When you’re just starting your business or rebranding it, it’s best to use a market research … [Read more...]