Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true: the average user stays on a page for less than a minute. So why then does long-form content work? Maybe it’s a matter of not just targeting the … [Read more...]
YouTube Offers Long Form Content and Advertiser Opportunities
YouTube has become something of a global phenomenon. Once the preserve of cat videos and people doing dumb things with firecrackers, the emergence of lower cost video production technology has allowed creative people to exploit the platform for their own ends. More importantly, the creation of an audience has allowed these creators to extract an income from their work by collaborating with commercial partners and advertisers. This brings with it a great opportunity for advertisers, such as … [Read more...]
