In life we only get one chance to make a good first impression. In business, the first impression you leave with your potential customers is your brand. Brands are very powerful if promoted consistently and honestly. Larger well-established brands like McDonald’s, Nike, Starbucks, and Apple are instantly recognized by their logo because it is the visual representation of their brand. Even though smaller companies don’t have the same budget to develop and reinforce their brands, they can … [Read more...]
What Can Brands Learn from Logo Design Fails?
We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual … [Read more...]
How to Find Perfect Custom Graphic Designs at Designhill
Images are what make content stand out online and in print. Logos are essential to making your brand memorable. But what do you do if you aren't a graphic artist? Fortunately, there are platforms that make it easy to find the perfect graphic designer for you in particular. While there are several, most of them work in a similar manner. For this post I'll explain how Designhill works because they provide 24x7 customer service at no extra charge so you can't get stuck. There is always someone … [Read more...]
Color Makes a Lasting Impression in Logo Design [Infographic]
When it comes to designing a logo, color makes the biggest splash. Although most people can easily recite a list of colors they love along with colors they detest, your logo design needs to go beyond personal preferences. Instead, think of you design from the perspective of your intended audience. Consider how you want potential customers to feel about your company. What is your message? Color does more than make your logo look good, it can also represent ideals through common color … [Read more...]
How Much Is A Memorable Logo Design Worth?
Creating a consistent brand across all of your interactions both online and off is critical to your success. Key to branding is memorable logo design. This post explains the various file types and uses and the difference between a $5 logo and a $1200+ logo. The primary method for doing this is the use of a distinctive logo design. Your logo creates an immediate image - that all important first impression - responsible for how someone feels about your brand. Done well, your logo makes your … [Read more...]
