Many small business owners don't have the budget to sponsor massive advertising campaigns. That's why they rely on grassroots marketing to help them get their message across to their target audience in the most cost-efficient way. Grassroots marketing simply refers to "starting from the ground up" which is where most brands begin. Although grassroots marketing is particularly well-suited to small businesses, it can also be used by larger brands as an effective strategy to make … [Read more...]
Why Low Cost Focus Destroys Economies ~ Small Business Improves Standard of Living
Kaufman is one of those rare cities fortunate to still have a thriving downtown, small businesses and no Wal-Mart, Lowes, or Home Depot. How long that happy circumstance will last and small businesses survive remains to be seen because it was through lucky circumstance and not local awareness that Wal-Mart has not yet built there. They do have experience with what happens to small businesses when a multi-national corporation expands. Kaufman had three family owned pharmacies. Two have … [Read more...]
