Valuable web directories play a different role today than they did historically. Internet users originally used them to find sites by category and topic on the Internet. Directories also made it easier for users to find what they were looking for when searching for specific products, services, answers, or information. Web Directories Then and Now Before modern search engines took over online queries, web directories were “THE INTERNET”. The way web directories are used has changed … [Read more...]
Google My Business: A Free Marketing Tool for Entrepreneurs
Back in 2014, Google released Google My Business (GMB), a free tool for businesses and entrepreneurs to provide quick and accurate business information to customers. GMB gives you another way to engage with your target audience, and it appears instantly when people are searching for information about your business. While many entrepreneurs have started utilizing Google My Business, they might not be using it to its full potential. How to Set GMB Up for Your Business After signing … [Read more...]
The Importance of Online Reviews – How the Public Finds Trustworthy Businesses
What do you do when your vehicle needs repair and you aren't near your mechanic? Or you don't have a mechanic? Who can you trust not to overcharge? How do you know if a business is trustworthy and competent? Would you feel better with a personal recommendation? That is what online reviews are: personal recommendations by people just like you or me. The more reviews you can read, the better feel you can get for who to hire, where to shop, and what to do - especially in an emergency or when … [Read more...]
Why Local Marketing is as important as Organic Marketing and PPC
If you run any kind of business in America, there is a high probability that at some point some kind of marketing company has contacted you. Similarly, you have probably gotten the “Why you need SEO” spiel many times. Let’s not forget PPC and AdWords! It seems like there are more and more ways to put your business in the online world – so much so, that it’s becoming difficult to realize what actually works and what doesn’t work. There are two methods of online marketing that have … [Read more...]
Google Places Versus Google Local Plus; Which for Small Business?
Google has made local business listings very confusing for small businesses. Anyone who has a physical address and phone number they can use should have local listings. Local listings are among the strongest and easiest to obtain of all incoming links. They make your business easier to find and improve your search engine listings for all searches. Google Places or Google Local Plus Since Google will send you the most traffic and business we need to start with them. Amanda DiSilvestro has … [Read more...]
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