Link building has changed quite a bit within the past decade and has become much more challenging than it used to be. It is even more important now to adapt your link building strategies since the Penguin 4 Google Update, which Google announced at the end of last September. Link earning techniques are now more effective than mere link building. Your goal should be to attract links as organically as possible. Penguin 4 Update Penguin is now Google’s core algorithm. Its purpose is … [Read more...]