In an article on the Shopify blog, marketing expert Jacqueline Biggs once talked about the 10% strategy. The 10% strategy is the process of making small, incremental changes to your marketing plan. These changes can bring in a significant increase in profits or savings over the long term. This strategy is also effective in the lead generation process. In this article, we will take a look at five simple tricks that can help you add more leads to your sales cycle. Change Your Bait Lead … [Read more...]
10 Actionable Steps to Convert Your Website into a Lead Generation Tool
A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business blog. With useful and informative content on your blog, you can attract relevant visitors to your site. Provide them with an option to … [Read more...]
How to Add 25% More Gross Profit to Your Bottom Line Part Two
Hopefully, you've read and started to implement some of what you discovered in Part One. If so, you should now be starting to fully appreciate how extremely savvy small business owners, startup entrepreneurs, and service providers are sitting on untapped money-making goldmines. You should also hopefully realize that it is a huge and common marketing mistake to miss out on easy-to-pocket additional gross profits. Making this mistake can and will potentially cost your cash-strapped small … [Read more...]
How to Add 25% More Gross Profit to Your Bottom Line
Have you ever ordered a pizza from a company that wasn't one of the nationally franchised brands? You and probably millions of others have, correct? Perhaps you're wondering what, if anything, ordering pizza has to do with strategically growing your small business. Not to worry—you'll discover the connection in just a little bit. Have you or a family member ever had to call your local cable company for any type of service? You might have had to install a new service for the first time, … [Read more...]
How to Use Lead Magnets to Grow Your Business Effectively
So what type of low-cost, high-powered lead magnets are you using to out-promote your big buck major competitors? Or maybe the opening question should be, are you in fact currently using battle-tested lead magnets of any kind? And if not, why not? They certainly can be extremely inexpensive and effective at attracting, retaining, and re-activating your target market. Your niche audience absolutely loves the right type of specific, problem-solving lead magnets. It doesn't matter to … [Read more...]
