When looking at which keywords to target next, more is always better, right? Wrong. There's one simple trick that far too many internet marketers are ignoring. Stop trying to join the thousands of others trying to rank for popular searches, and target uncontested keywords. Sometimes, a big piece of a small pie is better than none of a large one. Why Uncontested Keywords Are Sometimes Better If you can't get to the first page of search results for a term, you might as well be nowhere. … [Read more...]
Why and How to Select Keywords; Where to Use Them
Before you start writing your next blog post or creating any other type of content, take a minute to think about how someone would search for the specific information you plan to add. What words or phrases would YOU use in your favorite search engine search box to research your subject? What words would your friends and family who don't know as much about that subject use? Make each post or page about ONE subject best described by a specific two to three word phrase. These words and … [Read more...]
