Market research led to one of the oldest concepts in marketing: The Rule of Seven which states that most will not take action until they have seen your message at least seven times. That still holds true today and the busier your target audience is the less likely they are to act - unless someone they know and trust consistently recommends you. The more complex your offering the more true this is. Busy people usually only take action when someone they personally interact with regularly … [Read more...]
Happy Birthday GrowMap 3 Years Old Today
Each year on the anniversary of launching GrowMap, I do a review of the highlights of the previous year and compare it to the years before. Today is the third birthday of this blog. The past year has been simply amazing. Besides the usual stats I want to share some of the highlights. I especially want to say a special thank you to the many bloggers who have provided the wind beneath our wings. When we collaborate, the more each of us succeeds The more ALL of us succeeds! … [Read more...]
Klout Topic Pages Coming – Sign Up Link Here
Klout looks like they are doing something StumbleUpon has had for years and should have already done: made finding subject matter experts and top shared content easy to find. Early adopters are being invited to sign up to be one of the first to preview Klout's upcoming topic pages. Here's my Klout Topic Page link for you to use. The more of us who use it the more likely we will be among the first. Klout Perk Disclosure: … [Read more...]
Do YOU Know and Follow These Special Bloggers? Why I Love #FollowFriday
I love Follow Friday because it reminds us weekly to thank the many who take the time to share what others are doing. We don't get to thank people as often as they deserve, so today I want to offer special thanks to these fine bloggers for consistently going above and beyond to support what I am working to accomplish: … [Read more...]
PeerIndex FireFox Plugin
If you're a blogger serious about Twitter, the new PeerIndex FireFox Plugin is something you'll want to check out. It adds a yellow box with the Twitter user's PeerIndex rating right in the blog post, search result or Twitter page. PeerIndex is similar to Klout with some additional details on what topics someone Tweets about most. I've done some screen captures so you can see at a glance what the PeerIndex plugin does. Extreme John, an entrepreneurial blogger into indoor tanning salons and … [Read more...]
