Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
3 Instagram Marketing Strategies You Need to Consider
Eighty-three percent of Americans have at least one account on a social media platform. Almost half of the people in the U.S. have connected with a brand on a minimum of one social media channel. Because of its power, companies are constantly looking for ways to promote themselves through social media. Instagram in particular is important for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we … [Read more...]
How to Find and Work With Influencers
We have yet to see the full power of where the influencer economy will take us. What many don't realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence. Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming influential enough to derive an income. We all have many more choices of influencers when we want to promote our book, … [Read more...]
5 Brazen Ways to Take Your Online Business to the Next Level
So you've reached your earnings potential with your online business. You have sustained the highest profit for the past few months, and there's no stopping you. You have been observing the best practices to optimize your sales and run your business smoothly. What's the next step to take? Breaking through the glass ceiling, of course! There are no bounds to how much success you can achieve with your online business. Whether it’s an affiliate blog or an eCommerce site, there are always … [Read more...]
How to Boost Blog Outreach and Influencer Engagement on #AtomicChat
Monday night I was the guest on the Twitter chat #AtomicChat where we discussed blog outreach and how to find influencers to increase your engagement and sales. Atomic Reach compiled my suggestions and those of many other experienced marketers into this slideshare: How to Boost Blogger Outreach and Influencer Engagement: There is a written version of the highlights … [Read more...]
