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You are here: Home / Archives for influencer marketing

How to Use Martech to Ace Your Influencer Marketing Campaigns

March 7, 2021 By Dipti Parmar 5 Comments

How to Use Martech to Ace Your Influencer Marketing Campaigns

Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities - resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it's surprising that a higher percentage of the … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: influencer marketing, influencer marketing tools

Influencer Marketing Guide For Maximum Business Growth

November 26, 2020 By Gail Gardner 10 Comments

Influencer Marketing Guide For Maximum Business Growth

Business growth is always a top priority for business owners, especially in today’s fast paced digital age. Businesses that leverage digital mobile means to reach customers are maximizing growth, and finding success around every corner. The smartphone and social media play a role in this business growth. Businesses now have direct 24/7 access to target audiences via smartphones and social media. However, consumers are pretty savvy. They don’t necessarily trust the marketing messages … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: influencer marketing

Why Influencer Marketing Is Both Powerful and Hazardous

June 28, 2017 By Jessica Mouser 39 Comments

Why Influencer Marketing Is Both Powerful and Hazardous

Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: Inbound), influencer marketing, Marketing (WOMM, social influence, social media influencers

3 Instagram Marketing Strategies You Need to Consider

March 29, 2017 By Jessica Mouser 31 Comments

3 Instagram Marketing Strategies You Need to Consider

Eighty-three percent of Americans have at least one account on a social media platform. Almost half of the people in the U.S. have connected with a brand on a minimum of one social media channel. Because of its power, companies are constantly looking for ways to promote themselves through social media. Instagram in particular is important for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we … [Read more...]

Filed Under: Marketing (WOMM, Inbound), Mobile Marketing Tagged With: content marketing, influencer marketing, instagram, instagram marketing strategy

How to Find and Work With Influencers

February 19, 2017 By Gail Gardner 7 Comments

How to Find and Work With Influencers

We have yet to see the full power of where the influencer economy will take us. What many don't realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence. Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming influential enough to derive an income. We all have many more choices of influencers when we want to promote our book, … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: influencer marketing, influencers

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