Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities - resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it's surprising that a higher percentage of the … [Read more...]
Influencer Marketing Guide For Maximum Business Growth
Business growth is always a top priority for business owners, especially in today’s fast paced digital age. Businesses that leverage digital mobile means to reach customers are maximizing growth, and finding success around every corner. The smartphone and social media play a role in this business growth. Businesses now have direct 24/7 access to target audiences via smartphones and social media. However, consumers are pretty savvy. They don’t necessarily trust the marketing messages … [Read more...]
Why Influencer Marketing Is Both Powerful and Hazardous
Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
3 Instagram Marketing Strategies You Need to Consider
Eighty-three percent of Americans have at least one account on a social media platform. Almost half of the people in the U.S. have connected with a brand on a minimum of one social media channel. Because of its power, companies are constantly looking for ways to promote themselves through social media. Instagram in particular is important for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we … [Read more...]
How to Find and Work With Influencers
We have yet to see the full power of where the influencer economy will take us. What many don't realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence. Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming influential enough to derive an income. We all have many more choices of influencers when we want to promote our book, … [Read more...]
