Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities - resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it's surprising that a higher percentage of the … [Read more...]