Influencers are people who might or might not know of your company, but are associated with a segment of the audience you're trying to reach. Influencers come from all walks of life. They can be bloggers, journalists, celebrities, other business professionals, brand advocates, and even industry analysts. If you want to generate buzz about your company, products, or services, hosting an influencer event can help. But you can't just throw together a meal in a banquet room at a local … [Read more...]