Many of us are taught by our parents to not judge a book by its cover. But in reality, we actually do. If the cover grabs our attention or looks interesting to us, we will take the extra time to read the summary to get more information about the book. In the same way, people also judge an email by its subject line. As a matter of fact, 47% of email recipients take the subject line into consideration before deciding whether or not to open the email. Increase Open Rates to Increase … [Read more...]