Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
5 Components That Truly Define “Topical Authority” for Webmasters in 2017
All business owners want topical authority in their fields. Having "topical authority" means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output of comprehensive and consistent thought leadership that educates and informs your audience. When done right, it’s a … [Read more...]
Gushcloud CrowdSourced Marketing Services Platform: Small Business Rewards for Consumers
Every consumer wants to easily find the quality products and services they want and need. Every small business needs a way to get visibility for their products and services. The Gushcloud Crowdsource Marketing Platform created by Vincent Ha is the solution we all need: a way to bring buyers and sellers together that rewards both for using it. In this Future of Publishing episode, VigLink CEO Oliver Roup interviews Ha about why businesses might want to crowdsource their marketing efforts by … [Read more...]
