Links are very important in terms of online visibility. They play an important role in how a website will perform in SERPs and how a website will be found through search engines. This means, every single link can make a website perform well or it can hurt the overall performance of a website if its link profile is not pure of low quality and spammy links. Back in the old school days of SEO, quantity of links … [Read more...]
Future of Engagement: Video Content Creation
In the latest episode of Future of Engagement, Murray Newlands interviews branding expert David Spark (@dspark on Twitter), founder of the custom publishing company Spark Media Solutions which provides custom content marketing services. David and Murray discuss how content including video content creation works for business. They go beyond creating videos to how to use them to share your content and build relationships through blog outreach, guest blogging, and relationship building using … [Read more...]
Increase Conversions By Sharing Pillar Content When Your Audience is Most Receptive
Have you ever heard this advice: You should never be so busy working IN your business that you don't have time to work ON your business? Most people have fallen for disinformation that they must constantly churn out quantity and build zillions of backlinks. That disinformation is intended to keep you so busy running in circles that you will never succeed. You need to start listening to wiser people who have your best interests at heart - like the content marketing experts at Hubspot who … [Read more...]
