Growth is never by mere chance; it is the result of forces working together.—James Cash Penney, founder of JCPenney The path to growth for startups and small businesses is not due to a singular business process or function. Instead, businesses grow as a result of strong processes and functions working together to create an integrated, dynamic company. Search engine optimization (SEO) is a strategy that startups and small businesses should invest in as a staple of their growth models. A … [Read more...]
How Being An In-House SEO is Different from Agency SEO
As an SEO consultant, your job is not limited to acquiring better visibility for a website in SERPs; your job is also to bring in more leads and sales for the business. The role as an agency-based SEO consultant is very different than an in-house consultant, so if you’re just making the transition to a career as an in-house SEO consultant, here are a few things you should know. There Are No Clients This sounds like an obvious statement, but in my experience this can have a major … [Read more...]
