All digital marketers and SEO professionals look forward to the yearly changes Google makes to its search algorithm. While Google announces some upgrades from the rooftops, others are low-key affairs that don’t garner much attention. Yet whether large or small, Google’s changes don’t impact marketers as drastically as they have in the past. Major Google Search Engine Algorithm Updates 2016 Among the major updates Google rolled out in 2016 were Panda, Penguin and Possum. Needless to say, … [Read more...]
Old Fashioned Link Building: Is it still effective?
Link building has been a key to success of many websites. By increasing a website's links popularity in the form of article marketing, blog commenting, forum posting, web directory submission, press releases and more, a website can appear in SERP results which can drive organic traffic to the site. At the beginning, we always thought that the more links we built, the higher the chance that our website will rank better in Google which was the main reason why old school link building had been … [Read more...]
Why eCommerce Sales Decline and Fluctuate – And What to Do to Increase Your Conversions and Profits
This post was inspired by Rob Snell’s Yahoo! Stores SEO Rant. All ecommerce store owners need to read it. Rob is one sharp ecommerce guy and THE Yahoo! Stores expert who wrote the book on Yahoo! Stores – literally – the Yahoo! Stores for Dummies Book. If you have a Yahoo store you need to know Rob. Even if you don’t, you still need to know Rob. Here’s why: Yahoo Stores Expert Rob Snell Generates $10,354,767 Sales Increase. If you sell anything this is one post you don’t want to take … [Read more...]
Google Results Image: Paid Versus Organic Listings
Google is not your friend In fact, you are not even Google’s customer. You are the PRODUCT Google sells to its customers. When I saw the image below in a ppc training blog post warning lead generation advertisers of what is to come I had to share it with my readers. I encourage anyone who relies on organic or paid AdWords traffic to make the time to read that excellent post and subscribe to and follow @theppcblog on Twitter. This image is for all those who still insist that Google has the … [Read more...]
