All digital marketers and SEO professionals look forward to the yearly changes Google makes to its search algorithm. While Google announces some upgrades from the rooftops, others are low-key affairs that don’t garner much attention. Yet whether large or small, Google’s changes don’t impact marketers as drastically as they have in the past. Major Google Search Engine Algorithm Updates 2016 Among the major updates Google rolled out in 2016 were Panda, Penguin and Possum. Needless to say, … [Read more...]
PageRank, Google, Continue to Kill Jobs, Small Business and Blogs #smallbiz
"Our family run business has been destroyed by Google's animal updates. We too have disavowed twice all of the bad links and removed as many others as possible and still no recovery. Now on the first page of Google for all of our keywords sits Target, Walmart, Home Depot etc. Small businesses like mine with better selection, price, customer service etc. have been pushed back to page 2 or 3 and forced to spend more on AdWords to try to hang on. We desperately trying to stay in business now … [Read more...]
Old Fashioned Link Building: Is it still effective?
Link building has been a key to success of many websites. By increasing a website's links popularity in the form of article marketing, blog commenting, forum posting, web directory submission, press releases and more, a website can appear in SERP results which can drive organic traffic to the site. At the beginning, we always thought that the more links we built, the higher the chance that our website will rank better in Google which was the main reason why old school link building had been … [Read more...]
