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How Web Analytics works is incredibly complex so it is important to get a basic understanding of what it is and how it works BEFORE you start making decisions based on what you see. Since Google Analytics is free it is the most commonly used Web Analytics program. I encourage anyone reading this far to keep reading because we'll be explaining analytics so that anyone can understand it. First, a Warning Google Analytics has been around for a long time now. That means there are a ton … [Read more...]
What Google Tag Manager Is and How It Can Help Your Website
Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]
Skyrocket Your Traffic and Income Ecourse
ATTENTION: New Sale for Black Friday, Small Business Saturday and Cyber Monday: use this affiliate link to save on all but one of the products in their store including the ones mentioned in this post. This sale will run from 12:01 am on Friday, November 25 through 11:59 pm on Monday November 28th. Did you know that my friends Crystal and Kelli have many times more traffic than this blog does today? I wrote about how Crystal drove 628,780 page views in ONE MONTH. They were in the very … [Read more...]
Bloggers: How to Fix Your Bounce Rates
The more loyal your readers are the worse your bounce rate will be. Why? Because they already read your previous posts and are less likely to click on more pages. (Bounce rate is usually defined as only reading one page.) The entire concept of bounce rate as defined makes little sense. If you write a comprehensive post about what someone wants to read, they have no need to go to another page. So the better you target your pages, the worse your bounce rate will be. You CAN do something about … [Read more...]
