Google AdWords is a mainstay for many new eCommerce ventures. Companies fear that without Adwords, they could spend months or even years in the sandbox. They worry they'll be there waiting for their SEO efforts and other more organic marketing efforts to bear fruit. So they wonder, "Do I need Google AdWords in order to succeed in eCommerce?" The short answer to this question is: that depends on your industry and your marketing goal. The upfront investment for advertising might be … [Read more...]
TWTPOLL: Should Marketers Use YOUR Private Emails to Family and Friends to Target Ads at You?
I believe this has actually been in the works for many, many years, but now they are publicly promoting this capability. You can read How Gmail Ads work Personally, I consider this unethical because emails between you and your family, friends, clients and others should be PRIVATE - not data-mined so ads can be targeted at you. Some people have been embarrassed by inappropriate intimate ads appearing in their email. Others have found creative ways to Massacre Gmail Ads. I have a better way. I … [Read more...]
