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Social Media Buzz Surrounding Brit Awards Brand Fallout Over Adele Speech ~ Future of Engagement

February 24, 2012 By Steve 11 Comments

How Brands can deal with challenges as they occur. In this Future of Engagement episode, Murray Newlands looks at how Adele and the Brit Awards responded to the flak they received for the controversy, and examines the social media buzz about it across social networks. This episode discusses how to handle potentially brand damaging mistakes - especially when they occur during a big International event with lots of media coverage involving celebrities. … [Read more...]

Filed Under: Social Media Networking SMM, Twitter Tagged With: brand management, branding, Future of Engagement, social media, social media monitoring

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