An online trend has been begging for professional attention since the digitization of the marketing industry – the fear-based marketing strategy. In regard to its effectiveness, some marketers have thrown their support behind the idea while few marketers have disqualified the rarely-used strategy. Join the trending discussion on Quora. Potency aside, what about the legal aspect? Is it legal to coerce consumers online by terrifying them with the consequences associated with a problem … [Read more...]