How effective are Facebook advertisements for expanding your business? More than you can possibly imagine. The Advantages of Facebook Facebook ads cater to a huge audience: global estimates of daily Facebook users total 1.6 billion. Within this staggering amount are people who would potentially be interested in what you have to offer. Let’s not forget that users typically spend 50 minutes to an hour on social media platforms. These platforms include Facebook, raising the chances of … [Read more...]
5 Ways to Grow Your Facebook Fan Page
Your following on Facebook is your central platform for engaging with customers and drawing in leads. Unfortunately, Facebook’s organic reach has been crippled over the years. It’s now the case that you have to work harder than ever to grow your Facebook fan page. These five strategies will help you to expand your Facebook reach by increasing the number of people engaging with your page. 1. Paid Advertising Is a Great Way for Easy Reach A lot of people shy away from spending money on … [Read more...]
Have You Checked Your Website Content Lately? How Does Facebook See It?
It’s easy to do. We’ve all done it. We write up a web page at the last minute. We even use our handy dandy WordPress installation to do it. At the time you are thinking, “Hey, I have to get this page up and running because I’ve linked to it from my most recent article. I’ll come back to it this afternoon and add images, video, and make this page pop!” What happens? After the launch, the article, the podcast.. whatever it is that was linking to that page.. you sit back and relax and, well, … [Read more...]
Facebook location targeting demystified
A few years ago, when you chose a location target on Facebook, you naturally assumed you were targeting people by where they lived. That worked for local businesses and nearly anyone except travel-related companies. But if you were selling rooms for a Las Vegas hotel, knowing where they live or where they currently are doesn't help you much. By the time the prospect is in Vegas, they've already made their travel arrangements. And targeting people who like Las Vegas wasn't helpful, … [Read more...]
Tips for Marketing Your Small Business on Facebook
In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site. Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets. Each post must multitask and work to explain your brand and why it is great at the same time. … [Read more...]
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