Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately, but if you set aside your impatience and a good budget for learning, it can deliver massive results. It takes some time to run tests to target the right audience. While every social platform has its integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact … [Read more...]
5 Things You Must Do Before Launching Your Facebook Ad Campaign
Facebook is number one when it comes to social networking sites. With over 1.94 billion active monthly users, its influence is too significant to ignore. With this many people on Facebook, it’s certain that your audience is on Facebook. Your main job is to find them. According to Brian Bolan (one time VP of Ads and Product Marketing for Facebook), Facebook is where people view content from their family and friends, as well as businesses. This amount of content on Facebook is … [Read more...]
Growing Your Business with Effective Facebook Advertisements
How effective are Facebook advertisements for expanding your business? More than you can possibly imagine. The Advantages of Facebook Facebook ads cater to a huge audience: global estimates of daily Facebook users total 1.6 billion. Within this staggering amount are people who would potentially be interested in what you have to offer. Let’s not forget that users typically spend 50 minutes to an hour on social media platforms. These platforms include Facebook, raising the chances of … [Read more...]
Facebook Advertising Tips for the ECommerce Entrepreneur
According to a study conducted by MarketingSherpa a couple of years back, the average gross margin for eCommerce stores was found to be somewhere between 30% and 40%. Gross margin, by definition, is the difference between revenue and cost of goods sold. If you take into account the operating expenses, salaries, taxes and other expenses, the net margin for eCommerce stores can be quite minimal. It does not actually make sense to advertise your eCommerce store in this scenario. Pay per … [Read more...]
Facebook Users Outraged Over New Extortion Model
BREAKING NEWS (Oct 31, 2012) ALLFACEBOOK: Facebook Users Can Bypass EdgeRank, Opt-In To See All Facebook Page Posts INSIDEFACEBOOK: Facebook rolling out option for fans to receive notifications about page posts Click image to read “Facebook: The Biggest ‘Bait ‘n’ Switch’ in History?” Facebook is deliberately showing your content to less people to make you pay to reach that audience ~ and that has sparked a HUGE controversy. The new “feature” is Promoted Posts and relies on … [Read more...]
