Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately. But if you set aside your impatience and a good budget for learning, starting Facebook advertising campaigns can deliver massive results. It takes some time to run tests to target the right audience. While every social platform has its integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and … [Read more...]
5 Things You Must Do Before Launching Your Facebook Ad Campaign
Facebook is number one when it comes to social networking sites. With over 1.94 billion active monthly users, its influence is too significant to ignore. With this many people on Facebook, it’s certain that your audience is on Facebook. Your main job is to find them. According to Brian Bolan (one time VP of Ads and Product Marketing for Facebook), Facebook is where people view content from their family and friends, as well as businesses. This amount of content on Facebook is … [Read more...]
Google Ads vs Facebook Ads: Which Media Platform is Good for Your Business?
What comes to your mind when you hear the words Google or Facebook? To business owners and marketers, Google is more than a search engine and Facebook is way beyond the usual chit-chat. These two media platforms have changed the course of advertising. We cannot fight them, but we can use these social platforms to our advantage. The core aspect of every business is marketing. Regardless of the quality of your product or services, once your marketing strategy is flawed, your sales … [Read more...]
