Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies. There was only one problem: many of them weren’t pregnant. You can’t make this stuff up. But what we can … [Read more...]
Affiliate Tips Tuesday: Three Ethical Affiliate Marketing Experts I Trust
This is the first post in my new Affiliate Tips Tuesday weekly series. These will be short posts containing tips and links to benefit affiliate marketers and merchants who have or are considering starting their own affiliate programs. Many do not realize there are only a few highly ethical affiliate marketers and affiliate marketing managers who work hard to keep their affiliate programs clean of parasiteware and affiliates who steal from merchants and each other. Unlike the many … [Read more...]
