Every business works hard to get more customers. Year after year, retailers spend billions of dollars on advertising and marketing costs to put their brands out there and reel in new business. What’s funny though is that while most companies exert every effort to get more customers, not all of them invest enough resources to actually keep those customers they’ve worked so hard to acquire. Don’t make the same mistake. Research by the Harvard Business School found that "increasing customer … [Read more...]
Mobile Payments; Mobile Marketing: How to Attract and Retain Customers with Mobile Technology #smbiz
Mobile Payments and Marketing The Internet has transformed the way we do business. In many ways, it’s leveled the playing field. It’s easier than ever for small businesses to snap up significant amounts of business. After all, they’re no longer restricted to selling to people in their local areas, and they no longer need to spend small fortunes on traditional, direct mail campaigns or telemarketing. The right website or e-commerce site can make a significant difference – and used to be … [Read more...]
