In his book "Effective Decision Making", John Adair sheds light on the role of conscious and unconscious decision-making and discusses the harmony between rational and emotional decisions. Every decision that one takes has logical and emotional reasoning that may be conscious or unconscious. You don’t necessarily need to think of avoiding fast driving consciously, right? The human mind is complex and as an effective marketer, shouldn’t you learn to decode it? We are all out there … [Read more...]