Are you worried because your own subscribers are not listening to you anymore? Don't you hate when your email click-through rate is stuck below average while others are roaring about the success of their email marketing campaigns? Emails are the gold of internet marketing. You can see experts and gurus giving away their valuable e-books, courses, and secrets for free in exchange for your email addresses. They do so because they recognize the importance of email marketing. Email … [Read more...]
The 5 Reasons Why Cold Pitching is the Best Complement to Your Social Media Strategy
When companies consider their reasons to grow, it's not long before they realize they cannot do so if they don’t sell enough of their product along the way. Every milestone you reach in sales and billing allows your company to take another step towards your goals. A company’s vision for the future is what growing is all about. Whatever stage your company is at, remember never to let the sales division get distracted. Sales is growth. You do need to develop content and other strategies … [Read more...]
5 Ways That Email Marketing Beats Social Media Marketing
With the rise of social media networks and with platforms such as Facebook crossing over a billion users, you probably think that email marketing is dead. But while it might be tempting to put all your efforts into social media, consider this fact: even with the popularity of social platforms, email marketing still has an ROI of $38 for every $1 you spend! It might not be the new style, but email marketing is far from defunct. You do not, however, have to choose between the two … [Read more...]
7 Killer Emails That Your List Actually WANTS To Read
There is no such thing as a risk-free guarantee when it comes to marketing and growing your business. With hundreds of available options, it can be overwhelming, time-consuming and expensive to test out new ways to connect with your ideal clients. Within this fast-moving world of constantly changing marketing tactics, there is an old work horse that is often overlooked and taken for granted… Your email list. Your email list could be a golden opportunity if you build and treat it well. … [Read more...]
Mailing Lists: What to Do With Yours
So you finally got around to building a mailing list. Maybe you even have it set up to send an autoresponder series for you. [You can see an example of this by entering your email under the video to the right where it says Small Business Success.] But what happens when the series is done? If you're like me, maybe nothing is happening. This is a mistake. What we need to do is to reach out to the people on our lists personally. What to Do With Your List Send them a personal email asking … [Read more...]
