When companies consider their reasons to grow, it's not long before they realize they cannot do so if they don’t sell enough of their product along the way. Every milestone you reach in sales and billing allows your company to take another step towards your goals. A company’s vision for the future is what growing is all about. Whatever stage your company is at, remember never to let the sales division get distracted. Sales is growth. You do need to develop content and other strategies … [Read more...]
5 Ways That Email Marketing Beats Social Media Marketing
With the rise of social media networks and with platforms such as Facebook crossing over a billion users, you probably think that email marketing is dead. But while it might be tempting to put all your efforts into social media, consider this fact: even with the popularity of social platforms, email marketing still has an ROI of $38 for every $1 you spend! It might not be the new style, but email marketing is far from defunct. You do not, however, have to choose between the two … [Read more...]
7 Killer Emails That Your List Actually WANTS To Read
There is no such thing as a risk-free guarantee when it comes to marketing and growing your business. With hundreds of available options, it can be overwhelming, time-consuming and expensive to test out new ways to connect with your ideal clients. Within this fast-moving world of constantly changing marketing tactics, there is an old work horse that is often overlooked and taken for granted… Your email list. Your email list could be a golden opportunity if you build and treat it well. … [Read more...]
Mailing Lists: What to Do With Yours
So you finally got around to building a mailing list. Maybe you even have it set up to send an autoresponder series for you. [You can see an example of this by entering your email under the video to the right where it says Small Business Success.] But what happens when the series is done? If you're like me, maybe nothing is happening. This is a mistake. What we need to do is to reach out to the people on our lists personally. What to Do With Your List Send them a personal email asking … [Read more...]
Getting a Response from Email Marketing
Some people feel like email marketing is not a worthwhile investment because they assume that they are not going to get any response, but the facts do not support that position. Think about how many times you have gotten an email from one of the big online sellers and then gone back to the site to check out more items or even to make a purchase. This is something that most people do many times over; each purchase that they make then makes it easier for these follow-up emails to be created around … [Read more...]
