Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
For Serious Marketers! 65 Tasks You Need to Outsource Immediately
One of the most difficult tasks there is in the world is running a business, especially when it comes to marketing. Now, if you’re like me, you’re super busy. I usually feel like I don't have enough time. In the course of a day, you have many tasks to achieve. Yet at the end of every day, after checking your daily activities, you become disappointed because you couldn’t get everything done. If you haven’t felt this way already, then perhaps you’re just a beginner. Trust me, … [Read more...]
Ten Ways to Add More Subscribers to Your Email List Each Month
How do you target the right audience for your website? How do you convert curious internet surfers into interested subscribers? Such questions always pop into our heads when we are starting our own website. Here are ten ways you can add more subscribers to your website: 1. Entering an Email Address Should be Made Simpler You must have seen opt-in forms on the internet which have pre-filled with instructions like “Enter Your Email Address joe@example.com”. You should create your … [Read more...]
Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform
Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies. One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive. This is especially true if you don't know what you are doing or are using the wrong solution. Email marketing platforms … [Read more...]
5 Ways To Improve Your Email Open Rates
Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails. While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring. Email marketing is a boon for both small and large businesses, as it offers ample gains with low amounts of investment. But you only achieve … [Read more...]
