It takes craft and skill to write an effective email. The message you send to your subscribers does not just have to be interesting enough to be opened. The message body has to be written in a way that readers are enticed to take action such as making a purchase or leaving a product review to increase your email marketing conversion rate. In the age of social media, big data, and on-the-go communication, it's important to create content that is targeted and personal for each reader. … [Read more...]
How to Turn Order Confirmation Emails into a Sales Machine
Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]
Effective Email Marketing Practices for 2018
Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email … [Read more...]
4 Ways To Improve Your Email Marketing Campaigns
Email marketing is an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective. In fact, welcome emails alone generate 320% more revenue on a per-email basis than others on average. That’s powerful potential. Furthermore, 77% of consumers prefer to get permission-based … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
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