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You are here: Home / Archives for email marketing

4 Ways To Improve Your Email Marketing Campaigns

January 10, 2021 By Dana Davis 35 Comments

4 Ways To Improve Your Email Marketing Campaigns

Email marketing campaigns are an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective. In fact, welcome emails alone generate 320% more revenue on a per-email basis than others on average. That’s powerful potential. Furthermore, 77% of consumers prefer to get … [Read more...]

Filed Under: Email Marketing Tagged With: call to action, CTA, email marketing

The Best Time To Send Emails (Expert, Data-Backed Research)

October 24, 2019 By Lauren Williams 35 Comments

best time to send emails

You most likely found this article to find the answer for “The best time for sending an email”. As an email marketer, you will always have two things on top of your mind:  To get a higher open rate  To get a higher click-through rate That is because you want to drive more traffic to your website and to create more brand awareness, which is again related to a higher number of conversions. In the current scenario, it is essential to know the best day and time for your email to … [Read more...]

Filed Under: Email Marketing Tagged With: best time to send emails, email marketing, email marketing insights, email open rates, higher open rates

How to Boost Your Email Marketing Conversion Rate with Good Content

June 13, 2018 By Dana Davis 17 Comments

How to Boost Your Email Marketing Conversion Rate with Good Content

It takes craft and skill to write an effective email. The message you send to your subscribers does not just have to be interesting enough to be opened. The message body has to be written in a way that readers are enticed to take action such as making a purchase or leaving a product review to increase your email marketing conversion rate. In the age of social media, big data, and on-the-go communication, it's important to create content that is targeted and personal for each reader. … [Read more...]

Filed Under: Email Marketing Tagged With: email conversion rates, email marketing

How to Turn Order Confirmation Emails into a Sales Machine

December 7, 2017 By Roland Pokornyik 7 Comments

How to Turn Order Confirmation Emails into a Sales Machine

Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]

Filed Under: Email Marketing Tagged With: effective email, email campaigns, email marketing, order confirmation email

Effective Email Marketing Practices for 2018

October 19, 2017 By Viktor Vincej 18 Comments

Effective Email Marketing Practices for 2018

Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email … [Read more...]

Filed Under: Email Marketing Tagged With: ab testing, effective email, email marketing, eye tracking, information, kpi, marketing practises, mobile-friendly

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