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You are here: Home / Archives for email campaigns

How to Turn Order Confirmation Emails into a Sales Machine

December 7, 2017 By Roland Pokornyik 7 Comments

How to Turn Order Confirmation Emails into a Sales Machine

Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]

Filed Under: Email Marketing Tagged With: effective email, email campaigns, email marketing, order confirmation email

Your Email List Can Be Destructive to Email Delivery

March 10, 2017 By Krista Barrack 14 Comments

Your Email List Can Be Destructive to Email Delivery

Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced … [Read more...]

Filed Under: Email Marketing Tagged With: Affiliate marketing, data hygiene, email campaigns, email deliverability, email validation, email verification, inbound marketing

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