In cold emailing, subject lines are everything. They provide you with a severely limited window of opportunity (and characters) to convince your recipient that opening your message is worth their time. That means it’s crucial to invest energy into writing killer subject lines. In fact, subject lines are the sole basis on which 47% of all emails are either opened or discarded. Here are the best strategies to grab your audience's attention, keep your emails from being buried under a … [Read more...]
How to Turn Order Confirmation Emails into a Sales Machine
Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]
Effective Email Marketing Practices for 2018
Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email … [Read more...]
