Google AdWords is a mainstay for many new eCommerce ventures. Companies fear that without Adwords, they could spend months or even years in the sandbox. They worry they'll be there waiting for their SEO efforts and other more organic marketing efforts to bear fruit. So they wonder, "Do I need Google AdWords in order to succeed in eCommerce?" The short answer to this question is: that depends on your industry and your marketing goal. The upfront investment for advertising might be … [Read more...]
Best E-Commerce Platforms to Start an Online Store
The world is now experiencing the rapid rise of the e-commerce business. As with any undertaking, there are aspects unique to starting an online store that are important to understand. You need to get information about the available platforms, as well as research payment gateways, photography of the goods, and marketing through social media. It's important to consider how to create engagement, retain customers, and optimize your search engine ranking, in addition to many other … [Read more...]
How Not to Miss the Benefits of the Most Common Online Tools You Have
You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs. Email beat the internet, phones (both landline and cell), and social media. Those surveyed said that all of those resources, to varying … [Read more...]
How To Evaluate Your B2B E-Commerce Platform
Are you one of those organizations that believe that investing in a B2B e-commerce platform is all that is needed to get your business going? Have you felt a nagging sense that somehow the platform isn’t the magic pill you hoped it would be? Investing in such platforms is only the first step. Successful organizations conduct regular evaluations of how the platform is performing to ensure that it is an optimal fit. There are multiple ways to evaluate the B2B e-commerce platform you use. … [Read more...]
Enhance E-commerce Security to Prevent Costly Financial Losses
Poll after poll reveals the biggest concern facing the typical e-commerce business. It is cyber-security threats due to the rise in mobile access to e-commerce websites. And it is not only mobile users who are at risk. So are the companies they deal with, and this makes the problem twice as challenging. Mobile security threats are only part of the cyber security problem e-commerce enterprises face. When added to existing risks, many online startups could encounter huge losses if they … [Read more...]
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