While I'm working on reviews of the book Mastering Google Analytics and their free ten day email course I thought I'd ask for your questions. There must be something you've always wanted to know about improving your online store. Few realize how each small improvement made to a site can greatly impact usability, increase conversions, and maximize revenue. I know because I worked simultaneously in many ecommerce stores and tracked the changes in Web Analytics as we made them. By comparing the … [Read more...]
Ecommerce Tip: How to Increase Profitability On Shopping Comparison Clicks
With online sales expected to decline along with the economy, ecommerce stores will be seeking ways to reduce overhead. Here are some strategies I have had advertisers implement to reduce costs and increase profitability when using shopping search engines and comparison sites: When paying for clicks from shopping sites: 1. If possible, remove from that feed inexpensive products that get tons of clicks when the profit margins do not more than cover the income generated. 2. Slightly increase … [Read more...]
Close More Sales TODAY by Implementing This ONE Free Strategy
If you already have traffic to your ecommerce store (or service business) there is one fast and easy step you can take that can instantly increase sales: Provide instant answers via live chat as many hours as you possibly can. If you don't have live chat on your site, read on for how you can get hosted live chat absolutely free. Why should Live Chat make such a large difference? Because shoppers don't buy until they have confidence that they have the answers they need to make a decision. The … [Read more...]
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