Today’s consumers are on mobile devices, and micro-moments can happen anytime. Consumers expect brands to remain available to them in real time, so e-commerce marketing has changed a lot. Now, e-commerce marketing is all about keeping your brand visible to users during their micro-moments. First, people learn about your products. Then they compare your products with those of your competitors (here the unique selling point, or USP, comes into play). After that, users make the decision … [Read more...]