How well do you know your customers? Owners of online stores should put a lot of effort into figuring them out. Seeing things from your customers' point of view will give you the valuable knowledge you can use to improve your business. It's not for nothing that the whole sales and marketing world are using customer-centricity as the number one buzzword. Online Store Features Customers Want Your customers want something from you. It's not just the things they come to buy from your … [Read more...]
10 Remarkable E-commerce Marketing Tips for Boosting Your Sales
Are you struggling with selling your eCommerce products? If your answer is “yes,” then you have to redefine your eCommerce marketing strategies. In this post, I have put together 10 remarkable eCommerce marketing tips to help you increase the revenue of your online store. 1. Create a Content Marketing Plan It is necessary to create a content marketing plan that includes your products, newsletters, social media, and videos. Adding a blog is key to educating your customers about your … [Read more...]
What to Do If Your E-commerce Store Is Failing
Online shopping has only had a significant place in mainstream society for a matter of years, but there is no denying the growing impact of the e-commerce store. "Cyber Monday" has become part of our cultural terminology. And when most of us need to buy something online, Amazon is the company that likely comes to mind. E-commerce is only projected to become more widespread in the coming years. Out of all retail sales in 2017, online sales were estimated to comprise 12.7% of them. That … [Read more...]
Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]
One of the most important decisions your clients will ever make regarding their online stores at first seems trivial. This decision is which platform they should choose when building their sites. The platforms your clients opt for can directly impact how fast or slowly their pages load. E-retailers lose up to $4 TRILLION dollars each year via shopping cart abandonment, and one of most frequent causes for cart abandonment is a slow checkout process. Avoiding a Slow Checkout Flow You can … [Read more...]
How to Make Your Ecommerce Site an Engagement Factory!
There are so many ecommerce websites littering the internet these days that there's not much to differentiate one from the other. But what sets the best ecommerce sites apart into their own category? Great user engagement When you love a website you also shop at, it's difficult to stop coming back; so great user engagement can be an essential part of customer retention. Great user engagement can also increase general traffic to your ecommerce site, social media engagement, and even your … [Read more...]