Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated. However, it’s important to recognize which people banner ads are targeting. And if you do well at promoting yourself, your efforts will … [Read more...]