It’s the magic word of the business world: marketing. But with the magic comes mystery, and a wide range of ways you can use it to make - or break - your business. Whether you’re a billion dollar corporation or a small startup, experiencing rapid growth or stuck in a rut, marketing is an essential part of setting your business up for success. But marketing isn’t always easy - especially if you’re working with a tight budget and need to make every campaign count. Should you jump onto … [Read more...]
5 Tips to Launch a Successful Digital Marketing Career
So you want to be a digital marketer, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out. Working in digital marketing means you will have an ever-changing and exciting career. Your strategy will differ from one week to the next, and your daily tasks will never become dull and boring. Digital marketing is an exciting and rewarding career you will love. In today’s world, digital marketing has become one of the most … [Read more...]
Thought Leaders Say Why HTTPS and Voice Search Will Rule the Roost in 2018
Digital marketing and stock markets share the same trait: they are constantly changing. What used to be the norm is obsolete only a few months later. The trends marketers need to pay attention to in 2018 are HTTPS and voice search. HTTPS was never in the cards for SEO professionals until Google decided to make it a critical ranking signal. Shortly afterward, WordPress shot HTTPS into instant fame among digital marketers. The primary reason for using HTTPS is to secure a website. But … [Read more...]
7 Proven Ways to Build Excellent Lead Magnets for Digital Marketing
It is a fact that more than 95% of visitors to a website will not purchase anything on their first visit. They are still in the researching phrase, are just browsing, or are simply unsure if your offering is what they need. It is because of this mindset that you need to know about lead magnets. It takes time to instill confidence, build trust, and develop a relationship. So if you really know that most people will not make a purchase on their first visit, why push them and turn them … [Read more...]
5 Steps to Obtain Success in Digital Marketing
When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing. As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too. But digital marketing can be really effective for generating more revenue and obtaining faster promotions—if you use it properly and intelligently. How … [Read more...]
