Digital marketing and stock markets share the same trait: they are constantly changing. What used to be the norm is obsolete only a few months later. The trends marketers need to pay attention to in 2018 are HTTPS and voice search. HTTPS was never in the cards for SEO professionals until Google decided to make it a critical ranking signal. Shortly afterward, WordPress shot HTTPS into instant fame among digital marketers. The primary reason for using HTTPS is to secure a website. But … [Read more...]
7 Proven Ways to Build Excellent Lead Magnets for Digital Marketing
It is a fact that more than 95% of visitors to a website will not purchase anything on their first visit. They are still in the researching phrase, are just browsing, or are simply unsure if your offering is what they need. It is because of this mindset that you need to know about lead magnets. It takes time to instill confidence, build trust, and develop a relationship. So if you really know that most people will not make a purchase on their first visit, why push them and turn them … [Read more...]
5 Steps to Obtain Success in Digital Marketing
When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing. As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too. But digital marketing can be really effective for generating more revenue and obtaining faster promotions—if you use it properly and intelligently. How … [Read more...]
5 Free Tools to Streamline Your Digital Marketing Strategies
For companies to grow, effective digital marketing strategies are key. With each increase in customer base, the marketing becomes more complex and requires new ways to help users stay engaged. Every company could benefit from tools to market, measure, and optimize its efforts. This is true whether it is managing web traffic, automating repetitive tasks, or collecting data regarding email or promotional campaigns. Depending on the business and the marketing strategy, parting with some … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
