In the past, the expense of collecting, storing, and analyzing data meant business intelligence (BI) was available only to large corporations. But technology has changed and increased, namely through widespread internet access and usage. It's therefore become quite affordable to collect and store big data that's useful to business decisions. The problem, until recently, has been handling the analysis of said data. Now, a variety of tools are available to assist even the smallest of … [Read more...]
How to Empower Your Business Through Ecommerce Analytics
Online storeowners and their teams often do business blindly, not making use of all the data their websites accumulate every day. The use of ecommerce analytics can help entrepreneurs gain vital information at a glance so their businesses can grow. A platform such as Metrilo uses online data to offer actionable insights and does the heavy lifting of analysis without being overwhelming. If you want an ecommerce health check today, this 8 Crucial eCommerce Metrics Guide, complete with … [Read more...]
When FREE Is Definitely Not: What Those Free Services Are Really Costing You
When most companies - and especially corporations - provide extremely desirable and advanced services without charging you it is definitely NOT out of the goodness of their hearts. You can be assured that there is always a profit motive - always. That is a given - the obvious truth; what is not so obvious is what the means of generating profit is. … [Read more...]
Why You Really Need to Know: How Data Mining Works and How It Is Affecting You
You need to clearly understand how data mining works because it is already affecting your life and will do so much more in the very near future. It is simple to understand and if you're reading this there is a 90+% chance you use it yourself every day. Any person who wants to know all about you can do a similar search across multitudes of supposedly private databases. A search engine (Google, Yahoo, Ask - even my favorite Zuula) are all data mining services. You type in what you want to find … [Read more...]
Slip of the Tongue or Truth Revealed: You Have Zero Privacy Anyway – Get Over It
There was a furor when Sun Microsystems CEO Scott McNealy told reporters "privacy issues are a red herring; you have zero privacy anyway...get over it!" Many could not believe he would say that; however, he was simply stating the truth - an obvious truth to those with access to the many databases that contain your life - and more problematic - things that did not actually happen but got recorded as though they did. Still believe we have privacy? Oracle CEO Larry Ellison said "The privacy … [Read more...]
