Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced … [Read more...]