Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company loses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no … [Read more...]
Why Content Marketing Isn’t About Production Numbers
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why? This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]
5 Effective Customer Retention Strategies for Retailers
Every business works hard to get more customers. Year after year, retailers spend billions of dollars on advertising and marketing costs to put their brands out there and reel in new business. What’s funny though is that while most companies exert every effort to get more customers, not all of them invest enough resources to actually keep those customers they’ve worked so hard to acquire. Don’t make the same mistake. Research by the Harvard Business School found that "increasing customer … [Read more...]
