Have you sent out another blanket email campaign to your customers, only to receive a tepid response? It’s time to customize your client interactions for a more robust relationship with them. It’s time to master Customer Lifecycle Management (CLM). If you feel you have only a vague understanding of ‘Customer Lifecycle Management’ or ‘Customer Lifecycle Marketing’, you’re not alone. CLM is a concept that can help your business optimize interactions with your customers. The ultimate … [Read more...]