Do you understand the importance of cultivating a loyal customer base? Whether you’re a one-man-band café owner or run a global giant, retaining existing customers is much more desirable for your business than having to create new ones. In fact, it costs five times as much to gain a new customer as it does to retain an existing one. Here’s why: in an already saturated consumer market, customers are understandably spoiled for options. They’ll need a lot more convincing to decide on a … [Read more...]
How to Create a Seamless Customer Experience with Acquire
Organizations are running a marathon competing against each other. The goal is not to get to the finish line on a race track, but to clinch the trophy in the market: customers. You put on your sporting shoes and run like your life depends on it. You get to the customers long before your competitors. Now you have them all to yourself, but you are having a hard time managing them. In the heat of the moment, all you could think of was to acquire customers. It never occurred to you that … [Read more...]
Why You Need to Treat Job Applicants Like Customers
Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying. She also assured me that I was a competitive candidate and encouraged me to apply to future positions at … [Read more...]
5 Prominent Ways to Deliver the Best Customer Service Experience
“Courteous treatment will make a customer a walking advertisement”: J.C. Penny Corporations around the world spend billions of dollars on advertisements every single year. In the United States alone, companies will spend nearly $200 billion on ads this calendar year, and that figure is set to increase by 10% by 2018. With such staggering numbers, perhaps companies should change their policies and spend more time and resources on customers themselves? Following the logic of J.C. Penny’s … [Read more...]
Why Customer Service Matters and How to Improve It
From which company are you more likely to buy? An existing vendor whose products you already enjoy or a retailer that is completely new to you? Most people are more likely to buy from a brand they already know and trust. Research shows that the probability of people buying from an unfamiliar company is 5-20%, while the odds of people buying from a company they trust is 60-70%. What’s more, when they actually make purchases, returning customers on average spend 31% more than new … [Read more...]
