Would you wear a brown belt paired with black shoes to a client meeting? No, right? Then why does your call to action (CTA) design consist of you trying to fit the mythical red CTA button in a purple background? Before we answer that question, what is a CTA? Over the years, CTAs have evolved, and today they come in all forms and patterns. A CTA could easily be a subscription to your blog or newsletter. It could be an offer you give out on your products or services, or it could even be … [Read more...]