Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income
Do you know how to use an inexpensive customer relationship management (CRM) solution to keep track of your connections so you can provide services to some and refer customers to others? We know we need a way to keep up with people we know or who might want our services. Or maybe your customers ask you for referrals for services they need that you don't offer. Free CRM Mentoring Over the years, I've seen so many people pay for a solution only to never truly learn how to use it or get … [Read more...]
SharpSpring Free CRM is an Innovative Game-Changer
This is a sponsored post written by me on behalf of SharpSpring CRM for IZEA Worldwide. All opinions are 100% mine. Solid customer relationship management (CRM) is critical for long-term sales growth. According to industry reports, 74 percent of businesses using CRM software experience a boost in their customer relationships, along with a 40 percent reduction in associated labor costs. Until recently, the only truly viable way to get the most out of CRM was to skip the free options … [Read more...]
Why You Need to Treat Job Applicants Like Customers
Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying. She also assured me that I was a competitive candidate and encouraged me to apply to future positions at … [Read more...]
Stepping Up CRM for Your Financial Services Company
With the diversification of financial services, customers have multiple options from which to choose. Switching between companies is now almost effortless. This ability has made exemplary customer relationship management (CRM) absolutely imperative. The need for a fail-proof CRM is now all the more urgent. Most financial services organizations have some sort of customer relationship management practice in place. However, there is always scope for improvement. Here are a few ways to … [Read more...]
