Sales funnels don't have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don't allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you can build long-term relationships with your customers. Most business owners know why storytelling is important, but few actually put it into … [Read more...]
7 SEO Copywriting Tips for Stellar Content
Content has to start with a title that makes readers want to continue. The content has to deliver the promise that the title leads into. Optimizing using keywords, properly formatted links, and having the content available on multiple platforms gains visibility. Think your content through with a complete outline before jumping into writing to ensure that the content has value. 1. Compelling Headlines A headline or title that makes consumers want to read the post is necessary. The … [Read more...]
Yes, You Can Improve Your Copywriting
It is often said that there is a role for every actor. How many times have you seen your favorite actor and thought to yourself, “His/her performance in such-and-such was so amazing. That role defined who he/she is as an actor.” Possibly there is not a limitation of one role, but multiple roles that define the actor. In the same way, there's an audience for every tone in copywriting. Think about that for a moment. It is about the audience, and yet it is about the synergy between … [Read more...]
How to Successfully Link Build in Highly Technical Niches
Have you ever had a client that you weren’t even sure what they did after combing through their website? It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are. Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical … [Read more...]
New Research: The Number one Thing Buyers Want to Find on Your Site? The Price!
If you are serious about selling anything online, I encourage you to read Lauren Carlson of Software Advice's post What Buyers Want. This one post covers these critical topics: Pricing Using Industry Jargon Making your demos easier to access Third party validation (testimonials, reviews) User Testing Remember my advice in my post on why bloggers should have a hire me tab to break down your services and include the prices? That goes double for business sites that sell products or … [Read more...]
