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You are here: Home / Archives for conversion rate optimization

Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think

March 24, 2019 By Lexie Lu 21 Comments

Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think

Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]

Filed Under: Content & Copywriting, Web Design / Basics Tagged With: conversion rate optimization, cro

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