Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]