It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention. Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]
How to Amaze with Resource-Rich Content Marketing
How well your strategies work at connecting your content with the people you're targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there's an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your content marketing helps with anything from brand reputation to sales and everything in between. On top of that, you can't help but wonder if … [Read more...]
Blogging in 2017 and Beyond: What Will Change?
As we move through the final quarter of 2016, it’s time to look at what 2017 will bring to the blogosphere. On Wordpress alone, members publish around 63.4 million new posts and 42.9 million new comments each month. This stat doesn’t say anything about what Tumblr, Blogger, Wix, Squarespace, or other bloggers are producing. As the trends show, these numbers will perpetually increase. And the fierceness competition will continue to rise with the data. What this situation means for you, … [Read more...]
How to Use SEO To Increase SmallBiz Earnings #smallbiz
While many organizations understand the importance of having an online presence for their business, few understand what it really takes to compete in the online marketplace and capture the largest share of consumer dollars. Effective online marketing is the key to increasing sales, and understanding SEO is a major part of that equation. What is SEO? Search Engine Optimization, or SEO, is … [Read more...]
Finding the Right Blend of Quality and Conniving With Your Content
Every content creator wants people to see their stuff right? And everybody can further agree that it isn’t always the best content that gets the most views, nor the worst content that goes unnoticed. It’s the reality of the internet. No matter how much the web is touted as a great creative democratizer, the real deal is that it takes hard work and strategy to get even the best content to take hold. Some pieces go viral with little effort at all, but these are the outliers. The rest of … [Read more...]
