When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing. As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too. But digital marketing can be really effective for generating more revenue and obtaining faster promotions—if you use it properly and intelligently. How … [Read more...]
Why Content Marketing Isn’t About Production Numbers
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why? This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]
5 Ways Long-Form Content Is Going to Kick Your Butt in 2017
Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true: the average user stays on a page for less than a minute. So why then does long-form content work? Maybe it’s a matter of not just targeting the … [Read more...]
Blogging in 2017 and Beyond: What Will Change?
As we move through the final quarter of 2016, it’s time to look at what 2017 will bring to the blogosphere. On Wordpress alone, members publish around 63.4 million new posts and 42.9 million new comments each month. This stat doesn’t say anything about what Tumblr, Blogger, Wix, Squarespace, or other bloggers are producing. As the trends show, these numbers will perpetually increase. And the fierceness competition will continue to rise with the data. What this situation means for you, … [Read more...]
The Shocking Truth About Blogging (Why I Almost Deleted My Own Blog)
Does the following scenario sound familiar to you? You have tried virtually all you could to convince yourself that your blog is on the right path, but you still have a feeling that something just isn’t right. Some “fake experts” say that your blog might just pick up if you keep on posting lots of articles. Then all your worries will be over. But the more you try to convince yourself this advice is true, the more the actual truth stares you in the face. My Story That’s exactly how I … [Read more...]
